You see your numbers and your store's design before you sign anything. Everything after that happens on one page, one step at a time.
01
Apply
Tell me about the brand and how you want to sell.
About 10 minutes
02
See your forecast
A real P&L and a store design, built from your category.
Minutes after applying
03
Sign your terms
I review every application myself. Sign on screen.
Usually within the week
04
Pay the deposit
₹5,000 by UPI, adjusted against real onboarding costs.
Starts the build clock
05
Answer as I build
A few quick questions, asked only when I need them.
7-day build
06
Go live, get paid weekly
Store opens, ads start, settled every Monday.
Every Monday
DevShop handles
Storefront, hosting and tech
Payments, shipping, Meta, WhatsApp and Google
Pricing, fixed with you per product
Marketing, content and reporting
You handle
Sourcing, making and stocking the product
Packing orders for the courier
Answering the setup questions
You and I decide together
Discounts and promotions
Freelancers I hire, and their cost
How you sell
Pick the shape your business already has
I didn't build one storefront template and force every brand into it. DevShop Retail OS runs three different ways of selling, because that's what the brands I already run actually needed.
Format A
D2C · E-commerce
Your own storefront, your own name on it. Meta and WhatsApp run acquisition, abandoned-cart recovery chases the ones who almost bought, and the content engine keeps your feed fed without you sitting for a shoot every month.
Several brands, one shopfront, shared logistics and payment rails underneath. Good when the discovery story is bigger than any single brand's ad budget.
This is the part that normally needs a dev team, an ad manager, and a photographer.
MigrationNew
Shopify, imported
Give me the URL. Your whole catalog and order history move over, on a brand new storefront.
AI ContentNew
One photo in, a full shoot out
One product photo becomes on-model shots, lifestyle scenes and short video — ad-ready.
Checkout
Pay with a Post™
A buyer posts, unlocks a perk. Every order has a shot at becoming someone else's discovery.
WhatsApp
Catalog to checkout, one tap
A catalog message opens straight into a pre-filled cart on your real checkout.
Recovery
The cart isn't lost, it's idle
A WhatsApp nudge, then a coupon, brings a real share of abandoned carts back.
Growth Engine
Ads that draft themselves
The system drafts the campaign and queues posts, paused for your yes. You approve the spend.
This is the short list — storefront, checkout, shipping, loyalty, reporting and more, all handled. Full feature list on the FAQ → or ask the chat below anything specific.
The referral that ships itself
Pay with a Post™
No unboxing, no wearing it. I make the post, they share it — real orders on their code, then their product ships free.
01I make the post
On-brand, their code baked in.
02They share it
Feed, Story — wherever their audience is.
03Network buys, they get shipped
Gift-first ships on trust; sell-first ships after 3+ real orders.
1%
of the GMV this drives. Charged only once payment lands — never on a placed order, never on COD in transit.
The deal
Your brand. Your IP. My infrastructure.
You're not selling the brand to me. You're renting the machinery that gets it to revenue faster than building it yourself would.
Responsible businessFair practiceTransparency
Default
Profit share
40%
of the profit pool, standard. Zero capex, ₹5,000 deposit. Can come down with your category, revenue and audience. Details below.
Selling already
Revenue share
15–20%
of your D2C revenue. Keep Amazon and your other channels; I build and run the channel where you own the customer. Less than a marketplace commission, for a whole team.
Predictable cost
Retainer
Scoped
A fixed monthly fee. Pricing and commercial terms are scoped to the engagement.
Ad spend is always yours, at cost. Everything else is covered. Not sure which fits? Let's talk →
25%
25%
40%
Product + packagingCAC, online or offlineAdmin + tech (10%)Profit pool
Contract
12 months, then renewable on mutual terms
Break clause
30 days' notice + 5% of revenue to date
Brand IP
Stays yours
Capex
Zero — ₹5,000 deposit, fully adjusted against tech costs
Pay with a Post
1% of its GMV
What I take from the profit pool
40%
The standard share; the other 60% is yours. It can come down depending on category, how strong the brand already is, existing revenue, and how much of an audience you're walking in with. You and I agree it together before you sign.
CategoryBrand strengthExisting revenueFollowing
Starting from zero, no revenue yet? I come in as AI-Enabler™ / Co-Founder and build the brand with you from the ground up, AI-first — the name, the catalog, the first customers. In that case, I hold 50% of the brand IP itself, not just a share of the profit pool, because I'm building the brand, not just enabling it.
Responsible businessTransparency
How you get paid
Settled every Monday. Visible every day.
Every customer payment lands in DevShop's account first. The split isn't a mystery at the end of the month — it's a report, on a fixed schedule, itemised down to the line.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
MonSettled by 1 PM
The week runs Monday 12:00 AM to Sunday 11:59 PM. Settlement for that week lands the following Monday, before 1 PM IST — every week, no exceptions.
What's in the report
Revenue
Cost of goods + packaging
Shipping
Tech / admin subscriptions
Marketing spend
Pay with a Post™ fee (1% of its GMV)
Profit, split per your agreed share
Always visible, not just on Mondays
The full statement is emailed the moment it's settled. But you don't have to wait for it — log into the backend any time and see the complete history: every order, every line item, every past settlement.
Categories
Categories I'm building in
Based on real India D2C margin and creator-fit data — not a hunch. Highest priority: high gross margin, low return rate, easy to shoot and demo, easy to gift.
Tell me what it is, what category, where it stands today. If it's a fit, you'll have a straight answer within the week and a live storefront not long after that.
Who this fitsFounder-owned, any stage
Time to live3–7 days post-signature
What you keepFull brand IP
Commitment12 mo, renewable on mutual terms · 30-day break clause, fee 5% of revenue to date
CapexZero — ₹5,000 deposit, fully adjusted against tech costs
D2C · E-commerceTravaholic CapsTravel caps I co-own, each design a Chapter; the store where Retail OS was first built.Live
D2C · E-commerceMoonglassesLight-tint eyewear I co-own with Anun, sold online with Pay With A Post™ built in.Live
D2C · E-commerceFresh For PawsNatural ready-to-eat meals for dogs and cats, made by a certified canine & feline nutritionist.Launching
MarketplaceIndia ContemporaryA curated marketplace bringing India's contemporary artists directly to European collectors.Live
SubscriptionFlowerbasketFresh flowers from Delhi\'s markets, curated by The Feeling Co and delivered every week.Launching
PlatformsThe Feeling CoEvents enquiry platform for a boutique wedding and celebration brand; I built its site, enquiries and tools on Retail OS.Live
Responsible business
Keep promises
Efficiency
Fair practice
Transparency