Writing

Notes on capital, execution and judgment.

• 5 min read The Audit Room and the Kitchen What statutory audit taught me about the gap between a business's story and its numbers.

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  5 min read The Facility Was Right. The Product Was Wrong. Thirty kitchens, six months empty, and what it cost to find out what we were selling.

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  5 min read Hospitality Is Not a Data Problem Where AI belongs in a food business, and the one place it must never go.

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  4 min read The Brief Nobody Can Write A hundred enterprise F&B brands taught me the hardest part of marketing was never the campaign. It was that nobody could tell you, in one place, what was actually true about the brand.

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  1 min read Judgment is the scarce input Why the businesses that compound in the AI era put their sharpest humans in front of the machine, not behind it.

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  3 min read The Strategy Deck Is the Wrong Deliverable Why I stopped pitching campaigns and started shipping them the way a franchise ships a store.