Writing
Notes on capital, execution and judgment.
- 2 min read The Audit Room and the Kitchen What statutory audit taught me about the gap between a business's story and its numbers.
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2 min read The Facility Was Right. The Product Was Wrong. Thirty kitchens, six months empty, and what it cost to find out what we were selling. -
2 min read Hospitality Is Not a Data Problem Where AI belongs in a food business, and the one place it must never go. -
2 min read The Brief Nobody Can Write A hundred F&B brands taught me the hardest part of marketing was never the campaign. It was that nobody could tell you, in one place, what was actually true about the brand. -
1 min read Judgment Is the Scarce Input Why the businesses that compound in the AI era put their sharpest humans in front of the machine, not behind it. -
2 min read The Strategy Deck Is the Wrong Deliverable Why I stopped pitching campaigns and started shipping them the way a franchise ships a store. -
2 min read The Machines Were Never the Point Long before AI, I was the kid taking the family computer apart. The obsession never left — it just found a bigger machine to point at. -
2 min read Everything the Résumé Leaves Out The keyboard, the alumni society, the marathon in training. None of it fits a career timeline. All of it is real. -
2 min read The Businesses Nobody Asks About Before the audits and the kitchens, there was an ice brand, a newspaper, a tile factory and a hardware trading desk. None of them made it onto a résumé until now.